Beer Market in Europe Size, Share & Industry Forecast 2033

 

Market Overview 2025-2033

The Europe beer market size was valued at USD 152.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 181.6 Billion by 2033, exhibiting a CAGR of 1.85% from 2025-2033. The market is expanding due to rising consumer demand, craft beer trends, and premium product innovations. Sustainability initiatives, changing preferences, and technological advancements are driving growth, making it a dynamic and competitive industry.

Key Market Highlights:

✔️ Steady market growth driven by rising demand for craft, premium, and low-alcohol beers

✔️ Increasing consumer preference for sustainable and locally brewed beer options

✔️ Expanding distribution through e-commerce, breweries, and specialty retail stores

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Europe Beer Market Trends and Drivers:

The beer market in europe is undergoing a transformation driven by premiumization, as consumers increasingly seek unique, high-quality flavors. Craft breweries across Germany, the UK, and Belgium are capitalizing on this shift by emphasizing small-batch production, local ingredients, and experimental brewing methods. Popular styles like hazy IPAs and barrel-aged stouts particularly resonate with younger consumers who value authenticity.

Despite inflation, craft beer sales in Western Europe rose by 12% in 2024, proving that consumers are willing to pay more for premium options. In response, major breweries are acquiring niche craft brands or introducing their own "craft-style" labels. However, smaller producers face rising challenges, especially with supply chain disruptions tied to specialty hops, malts, and climate-related agricultural issues.

Sustainability has moved from a niche concern to a core strategy. By mid-2024, 63% of EU breweries were using renewable energy, and companies like Heineken and Carlsberg are leading the charge. Heineken reduced water usage by 30% through closed-loop systems, while Carlsberg introduced biodegradable six-pack rings. Regulatory measures, including the EU’s Single-Use Plastics Directive, are accelerating eco-innovation. Consumers now expect transparency, with 41% willing to pay more for environmentally certified beers. Yet, the cost of green technology puts smaller breweries at a disadvantage, making ESG compliance a hurdle in an increasingly sustainability-driven market.

Growing health awareness and stricter drunk-driving laws have boosted non-alcoholic (NA) beer sales, now accounting for 8% of all EU beer sales—a 300% increase since 2020. Brewers like BrewDog and Erdinger use advanced dealcoholizing methods to preserve flavor, appealing to sober-curious millennials and fitness-focused consumers. In markets like Scandinavia and the Netherlands, NA beers are evolving with functional ingredients like probiotics, adaptogens, and CBD. Germany's NA beer sales surpassed €700 million in 2024, driven by fitness influencers and wellness-focused supermarket promotions. However, traditional beer culture in Southern Europe still views NA options as inferior, limiting widespread adoption.

The industry now faces the challenge of balancing indulgence with wellness, innovation with tradition, and affordability with luxury. By mid-2024, changing consumer habits prompted strategic shifts, particularly as hybrid work models led to fewer pub visits and more premium beer consumption at home.

Eastern Europe is showing the fastest growth at 5.8% annually, while Western markets remain stagnant, highlighting a regional divide. Meanwhile, digitalization is reshaping sales channels. E-commerce beer sales jumped 22% in 2024, supported by platforms like Untappd and brewery-run apps offering subscription services and personalized recommendations.

Collaborations are helping expand brand ecosystems. Breweries are branching into beer-infused skincare, apparel, and limited-edition artist series. Climate adaptation is another growing focus, as water shortages in the Mediterranean region push brewers to adopt drought-resistant crops or relocate production. In a $130 billion market, success will hinge on the ability to blend heritage with innovation—delivering products that meet modern demands without losing the essence of European brewing tradition.

Europe Beer Market Segmentation: 

The report segments the market based on product type, distribution channel, and region:

Study Period:

Base Year: 2024

Historical Year: 2019-2024

Forecast Year: 2025-2033

Analysis by Product Type:

• Standard Lager

• Premium Lager

• Specialty Beer

• Others

Analysis by Packaging:

• Glass

• PET Bottle

• Metal Can

• Others

Analysis by Production:

• Macro-Brewery

• Micro-Brewery

• Others 

Analysis by Alcohol Content:

• High

• Low

• Alcohol-Free

Analysis by Flavor:

• Flavored

• Unflavored 

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets

• On-Trades

• Specialty Stores

• Convenience Stores

• Others 

Country Analysis:

• Germany

• France

• United Kingdom

• Italy

• Spain

• Others

Competitive Landscape:

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

Contact Us: 

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